A Meridian Adhesives Group Company
Search
TAYLOR Adhesives rolls out new product line makeover for 2022

Date

Features include newly curated product collections, color-coded labels, updated label content

DALTON, Ga. (Jan.6, 2022)–TAYLOR ushers in sweeping changes to its product line in 2022, designed to improve the understanding, proper selection, correct use, and easier inventory management for distributors and contractors. “We believe that Taylor already had the best packaging and labeling system in the business,” observed Paul Murfin, president of Taylor. “But we saw areas where we could make it even better from our customer’s point of view.” In all, 16SKUs in the Signature Lineand 10SKUs in the newly created EssentialsLine are being relabeledor newly labeled.

Revamped brand architecture
Instead of a premium Signature Line®of adhesives and coatings, followed by a random assortment of everything else in the product line, Taylor has curated everything into three groups:TheSignature Line, the new Essentials Line, and Additional Items. “Through the process, we were able to define the roles of each line, in order to optimize our product offerings. Also, through our new labeling strategy, we were able to visually group them according to their applications, performance, and sustainability” observed Seth Gladden, director of marketing for Taylor.

Color-coded labels
To make selecting the correct adhesive easier for each flooring type,Taylor created a color-coding system applied across its products. “Choosing the right adhesive or coating for the job is critical to a successful installation, so we now prominently feature the color representing the primary flooring usage on the label,” noted Gladden. Other approved flooring uses are identified in the product category key on each label. There are five colors, one foreach category: resilient, wood, carpet, moisture, and specialty.

Updated content
The new label designs for Signature and Essentials collections are more than just aesthetic changes, according to Gladden. They also communicate so much more. All new labels are trilingual, indicate where to use, display color-coding to the correct flooring use, and over a dozen other vital data points easily identifiable and displayed. “We want our customer’s product experience to be second to none, even starting with the helpful information found on the outside of the package,” explained Murfin.

All new labeling will be a rolling change throughout the year and will be introduced at TISE, booth4733. The entire product line makeover is detailed in the new Taylor 2022 Product Catalog and the soon-to-be-redesigned Taylor website and app. See a Taylor representative for details.

More
articles

The Language of Flooring Installation, Part 3

Today we are picking back up our series on understanding flooring adhesive terminology. In this section, Part 3, we will be continuing the discussion on some of the most important, and often misunderstood terminology regarding adhesives in the flooring industry. Let’s continue by examining “set”, “traffic” and “sound”.

Focus on Resilient: Common Mistakes Made When Installing Sheet Vinyl

Far too many installers fail to read and follow the flooring and adhesive manufacturer’s instructions when it comes to sheet vinyl. I have seen many failures that could have been easily avoided by simply following instructions. I cannot tell you how often I have been told, “The customer wouldn’t pay for substrate preparation,” or “We couldn’t acclimate the flooring because this is new construction.” I always tell these installers you should not do the installation if you cannot do it right.

The Language of Flooring Installation, Part 2

Beauty is only skin-deep, or as they say in the flooring business, surface-deep. But being in the adhesives business as we are, we’d like to respectfully disagree. For us, the real Buzz about beauty comes from down below—the Substrate, that is. For most people, they never see it, much less think about it. For us, it’s the most important thing there is. It deserves your time and attention. Speaking of which, let’s Buzz about Time, too!