Month: January 2022

ELEVATE™ and GRAVITY™ to be introduced at TISE

DALTON, Ga. (Jan.19, 2022)– TAYLOR continues its record of innovation with two new specialty products added to its Signature Line® of premium adhesives.

ELEVATE™ your atmosphere with this roller-applied wall adhesive for dry-back LVT and LVP.Many consumers have already discovered the design possibilities that wall installation of vinyl flooring creates. Now, Taylor helps anyone install vinyl planks and tiles on vertical surfaces with complete ease and confidence.

ELEVATE features:

• One-step application with 3/8” nap roller
• One gallon pail with a two-year shelf life
• Fast grab with aggressive tack
• High-strength, permanent bond

Harness the power of GRAVITY™. This is a roller-applied floor coating for installing floating LVT or LVP that gives the subfloor a helpful anti-skid surface. GRAVITY eliminates the shifting or “walking” of vinyl planks and tiles, making the installation process easier and quicker. Plus, GRAVITY helps keep floating floors in place after the installation, even in heavy traffic areas.

GRAVITY features:

• Prevents lateral movement of flooring
• Roller application with 3/8” nap roller
• Four-gallon pail with a two-year shelf life
• Fast-drying formula
• Releasable—no transfer to the back of the flooring

New half-hour program length to deliver problem/solution advice from multiple Insider installer experts

DALTON, Ga. (Jan.17, 2022)– TAYLOR continues its monthlyLIVE webinar stream with more impact in less time, according to marketing director and host Seth Gladden of TaylorAdhesives. Season 3 starts at its new time of 11:30 a.m. EST to Noon on Tuesday, January 18.

“Viewers suggested that we go from one-hour to 30 minutes,” said Gladden. “We have also re-concentrated our line-up of guest experts and topics to be more oriented toward solving installation issues that everyone, from installers, contractors, retailers, and even A&D, would profit from.”

Another change Taylor is making is the number of guest experts in a program. “We are including more participants, whether in-studio, live, or pre-recorded clips to deliver a number of different viewpoints on a topic. “We are also including guest editors from the trade media to share their updates and perspectives.”

The upcoming episode on Tuesday will be on “Biggest Challenges” and will includeJon Namba, Lew Migliore, Brett Miller, John McGrath, as well as regulars Gary Schiedker, Robert Varden and Seth Gladden.

New half-hour program length to deliver problem/solution advice from multiple Insider installer experts

DALTON, Ga. (Jan.17, 2022)–TAYLOR continues its monthlyLIVE webinar stream with more impact in less time, according to marketing director and host Seth Gladden of TaylorAdhesives. Season 3 starts at its new time of 11:30 a.m. EST to Noon on Tuesday, January 18.

“Viewers suggested that we go from one-hour to 30 minutes,” said Gladden. “We have also re-concentrated our line-up of guest experts and topics to be more oriented toward solving installation issues that everyone, from installers, contractors, retailers, and even A&D, would profit from.”

Another change Taylor is making is the number of guest experts in a program. “We are including more participants, whether in-studio, live, or pre-recorded clips to deliver a number of different viewpoints on a topic. “We are also including guest editors from the trade media to share their updates and perspectives.”

The upcoming episode on Tuesday will be on “Biggest Challenges” and will include Jon Namba, Lew Migliore, Brett Miller, John McGrath, as well as regulars Gary Schiedker, Robert Varden and Seth Gladden

Taylor Adhesives makes a statement with its new website

DALTON, Ga. (Jan.12, 2022)–Three years ago, Taylor launch edits first state-of-the-art website. This week, Taylor launched its new website that “makes an industry statement,” says Seth Gladden, director of marketing for Taylor.

“There has been considerable change, both in floor covering as a whole, and at Taylor,” observed Gladden. “Over the past couple of years, we’ve experienced massive changes as an industry. We’ve also experienced unprecedented growth and product development as a company. Focusing on our industry leadership and dedication to our customers, we’ve redesigned tayloradhesives.com to not only keep us current, but to serve their needs like never before.”

What’s new:

• The new Taylor site provides a fascinating historical perspective for the brand with adetailed timeline of its 40-year history of sustainability leadership and innovation.
• Taylor’s newProductSelector technology that allows you to browse and identify the right adhesive for your project by product collection, flooring category, and flooring type. Products can even be filtered by sustainability and other criteria.
• Taylor Time, the company’s unique and industry-leading information and teaching platform, has gotten a makeover. Now visitors can browse articles and episodes from the archive that interest them, and read or watch the mat their convenience.
• Distinct Taylor advantages, such as its Technical Team, its Meridian Adhesives Group association, its superior product warranties, and its valued industry affiliations are highlighted and detailed for the first time.

“Today’s adhesive manufacturer must be more than a sundry, it must be a valuable and indispensible accessory to its customer’s success,” stated Paul Murfin, president of Taylor. “This new website is a vital part of that commitment. As with everything we do at Taylor, we are with our customers every step.”

Features include newly curated product collections, color-coded labels, updated label content

DALTON, Ga. (Jan.6, 2022)–TAYLOR ushers in sweeping changes to its product line in 2022, designed to improve the understanding, proper selection, correct use, and easier inventory management for distributors and contractors. “We believe that Taylor already had the best packaging and labeling system in the business,” observed Paul Murfin, president of Taylor. “But we saw areas where we could make it even better from our customer’s point of view.” In all, 16SKUs in the Signature Lineand 10SKUs in the newly created EssentialsLine are being relabeledor newly labeled.

Revamped brand architecture
Instead of a premium Signature Line®of adhesives and coatings, followed by a random assortment of everything else in the product line, Taylor has curated everything into three groups:TheSignature Line, the new Essentials Line, and Additional Items. “Through the process, we were able to define the roles of each line, in order to optimize our product offerings. Also, through our new labeling strategy, we were able to visually group them according to their applications, performance, and sustainability” observed Seth Gladden, director of marketing for Taylor.

Color-coded labels
To make selecting the correct adhesive easier for each flooring type,Taylor created a color-coding system applied across its products. “Choosing the right adhesive or coating for the job is critical to a successful installation, so we now prominently feature the color representing the primary flooring usage on the label,” noted Gladden. Other approved flooring uses are identified in the product category key on each label. There are five colors, one foreach category: resilient, wood, carpet, moisture, and specialty.

Updated content
The new label designs for Signature and Essentials collections are more than just aesthetic changes, according to Gladden. They also communicate so much more. All new labels are trilingual, indicate where to use, display color-coding to the correct flooring use, and over a dozen other vital data points easily identifiable and displayed. “We want our customer’s product experience to be second to none, even starting with the helpful information found on the outside of the package,” explained Murfin.

All new labeling will be a rolling change throughout the year and will be introduced at TISE, booth4733. The entire product line makeover is detailed in the new Taylor 2022 Product Catalog and the soon-to-be-redesigned Taylor website and app. See a Taylor representative for details.