Features include newly curated product collections, color-coded labels, updated label content
DALTON, Ga. (Jan.6, 2022)–TAYLOR ushers in sweeping changes to its product line in 2022, designed to improve the understanding, proper selection, correct use, and easier inventory management for distributors and contractors. “We believe that Taylor already had the best packaging and labeling system in the business,” observed Paul Murfin, president of Taylor. “But we saw areas where we could make it even better from our customer’s point of view.” In all, 16SKUs in the Signature Lineand 10SKUs in the newly created EssentialsLine are being relabeledor newly labeled.
Revamped brand architecture
Instead of a premium Signature Line®of adhesives and coatings, followed by a random assortment of everything else in the product line, Taylor has curated everything into three groups:TheSignature Line, the new Essentials Line, and Additional Items. “Through the process, we were able to define the roles of each line, in order to optimize our product offerings. Also, through our new labeling strategy, we were able to visually group them according to their applications, performance, and sustainability” observed Seth Gladden, director of marketing for Taylor.
To make selecting the correct adhesive easier for each flooring type,Taylor created a color-coding system applied across its products. “Choosing the right adhesive or coating for the job is critical to a successful installation, so we now prominently feature the color representing the primary flooring usage on the label,” noted Gladden. Other approved flooring uses are identified in the product category key on each label. There are five colors, one foreach category: resilient, wood, carpet, moisture, and specialty.
The new label designs for Signature and Essentials collections are more than just aesthetic changes, according to Gladden. They also communicate so much more. All new labels are trilingual, indicate where to use, display color-coding to the correct flooring use, and over a dozen other vital data points easily identifiable and displayed. “We want our customer’s product experience to be second to none, even starting with the helpful information found on the outside of the package,” explained Murfin.
All new labeling will be a rolling change throughout the year and will be introduced at TISE, booth4733. The entire product line makeover is detailed in the new Taylor 2022 Product Catalog and the soon-to-be-redesigned Taylor website and app. See a Taylor representative for details.